تاثیرپذیری عملکرد مالی نهادهای خدمات محور از ابعاد نوآوری سازمانی

The main objective of this study is to investigate the impact of organizational innovation dimensions on the financial performance of service-oriented institutions. Innovation is considered a vital enabling element for companies to create sustainable value and competitive advantage in today’s complex and changing environment. In this study, the branches of Tejarat Bank of Mazandaran province were selected as the statistical population, which was selected as a sample using the Morgan table and simple random sampling method with proportional allocation of 113 people. The descriptive research method is a survey type and the data collection tool includes the organizational innovation measurement questionnaire of Amid et al. (2002) with a reliability of 0.81 and the Azizi financial performance questionnaire (2011) with a reliability of 0.92. Also, confirmatory factor analysis with lisrel software was used to measure the validity of the questionnaires. The data were analyzed using descriptive statistics and the Kolmogorov-Smirnov test, regression test and stepwise regression using SPSS software. The research findings indicate that organizational innovation and its components have a positive and significant effect on the financial performance of employees in the branches of Tejarat Bank in Mazandaran Province. With the increase in environmental innovation, leadership innovation, and individual innovation in the branches of Tejarat Bank in Mazandaran Province, the financial performance of these banks also increases.